I hear you. My business Italy Beyond the Obvious is in the same boat. But hear me out: this is going to sound completely crazy, maybe, or at the very least counter-intuitive. But right now is the ideal time to be growing or building a wildly successful travel business. My customers are chomping at the bit — they REALLY want to travel. We are going to get through this. We’ll come out the other side. And when we do, you need to be ready. Invest this time and money now. Use your time properly. Work on your business so that the comeback is bigger than the setback.

People are itching to travel, and the numbers are increasing as borders open. Long-term AirBnb rentals were the first thing to increase, as people looked for alternate places to do distance learning and remote working. RV Rentals were impossible to find. When Hawaii opened its borders with reasonable restrictions, thousands of travelers arrived on the first day. When the borders of your country open, you’re going to be busy. You need to get ready now, and a TBO Certification will put you ahead of the curve, you’ll stand out from the crowd. You’ll be in an incredible and supportive network, and you’ll get leads.

The TBO Certification offers so many benefits, but the easiest way to sum it up is this: if you get a couple of customers from your certification, it will pay for itself. But we offer so much more than that.

Certification is only for existing travel businesses. First, apply to take our course on setting up your travel business. As soon as you’ve completed the course, you can apply for Silver Certification. After you have evidence of customer engagement, you can then apply for Gold Certification.

Travel Beyond the Obvious was born after many requests from my Italy Beyond the Obvious clients who, for over a decade, have asked me “Who else does what you do for other countries?”. As destination experts, we cobble together unofficial partners who we can send our customers to. I always had to do some due diligence to make sure that my partners were a good fit, and that my clients were getting a hands-on, white-glove, apples-to-apples experience. The Travel Beyond the Obvious Travel Expert Training Course teaches someone who already has destination expertise how to set up an online fee-based travel business. The Travel Beyond the Obvious certification program was the next logical step: it’s our stamp of approval. The TBO certification bar is set with one criteria in mind: Can I send my Italy Beyond the Obvious customers to my Certified Travel Experts? The answer must be yes, or they don’t get certified.

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